The Way I (Don't) Work (and Why It Matters)

Before we decide to work together, I want to be transparent with you about my process - how I work, what I don’t do, and why all of that really matters.

From day one of running my photography business, I’ve done things my way. Not because I was trying hard to stand out, but actually cause I just didn’t know what the “industry standards” were. I learned everything on the job, through trial and error. I built my process slowly, by analysing what works and doesn't work for me, and paying attention to what feels right, what helped tell stories in a way I could be proud of.

Will it stay this way forever? I don’t know.

But right now, this is the truth I believe in, and I'd like to walk you through it.

We start with a call, always.

If you fill out my contact form and I’m available, we’ll schedule a pre-booking call. It’s super casual - we just chat, get to know each other, feel out the vibe. I want to hear about your plans and vision, answer any questions you have, and get a sense of whether we’re aligned.

I always say this on the call, and I’ll say it here too:

Book a photographer who shares your values.

Not just someone in your budget or whose work you admire, but someone you really resonate with. Someone whose way of seeing the world makes sense to you.

This job is very personal. Every story is filtered through a photographer's own prism and experience, and my best advice is that you should be very intentional about who you let in that close.

If you haven’t read my post about the kind of people I work best with and my values - it's here

→ Are We A Good Match? (a little honesty about who I work best with).

There is absolutely zero pressure and no expectations on these calls.

I’ll never try to convince you to book me. I’m a terrible salesperson, and I’m so okay with that. I’ve built a business that allows me to be honest and low-pressure, and I want to keep it that way.

You’ll get a good understanding of what I offer and how I work. From there, the decision is yours.

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In my process, I don’t follow industry “rules”: when I started - out of lack of experience, now - on purpose.

Some things that are considered “must-dos” in this industry just… aren’t, for me.

Here are a few things I Don’t Do (And Why That’s a Good Thing)

I don’t shoot 20+ group photos

I’ll do a few (5-6 max, if you want them).

I’ve done weddings with none, and it was incredible. I’ve done weddings with 40 group variations, and honestly, it sucked the joy out of the couple’s day. My passion lies in more unscripted moments of the day than arranged formations.

I don’t pose or place you.

I give space, direction, little gentle prompts - and then I let your personalities do the rest. That’s where your magic lives.

I don't offer previews or sneak peeks.

I know you’re excited, trust me. But I need my time to sit with your story. I often re-edit a gallery 5–6 times before it’s right. Previews break that process, they interrupt my flow. And I want your first look at the gallery to feel whole, not rushed. (My delivery time is 6 weeks - which is very fast, just not instant.)

I don’t care if you feel awkward in front of the camera.

Cause it's okay. Seriously, you don’t need to be confident, cool, or “photogenic.” You don’t need to know what to do with your hands. You can be quiet, goofy, bold, loud, soft, nervous, weird - I welcome it all with lots of love. As long as you’re being yourself and embrace it. I'll see and capture you, just as you are.

I don’t care for traditions just for the sake of it. 

If you want to follow them - amazing! If not - fantastic! Walking down the aisle together? Private vows the morning of? Tattoos instead of rings? I'm all in baby. You do you, that's all that matters to me. The bolder, the better. I'll follow you.

I don’t over-deliver.

I won’t send you 10 versions of the same image. My job is to choose the best one, so I curate your gallery with a ton of care - not based on how many photos I can give you, but the moments of importance and feeling that I noticed.

I don’t do checklists.

I do story and feeling - however and whatever unfolds, if I see it - I will make sure to capture it. If you’re holding a checklist during your ceremony to confirm it's been covered - something’s gone wrong.

I don't photograph flatlays.

Unless they are meaningful to you. I won't bring a bag of props along with me, cause they are not a part of your day. I will only take photos of items and details, which belong to your day, are a part of your story, and have sentimental value.

I don't mind if your outfit gets dirty.

I actually love it, it means you lived in it, you had fun in it, you had a blast.

I won’t say yes just because something is “prestigious”.

I’d rather shoot a backyard DIY wedding full of soul than a 3-day Lake Como party. To me it’s never about the venue - it’s about the meaning.

That said, I WILL travel near anywhere to tell a story that speaks to me. If your plans, your love, your vision resonate with me - I’ll be there for you. A Scottish cliff, your childhood home, a city I've never heard of - if it feels right, I’m in.

When I finish a gallery,

I send it to you with a full heart and often a lump in my throat. This work means so much to me, and spending time with you on my computer screen is actually a weirdly beautiful part of the process. Listening to the music from your wedding day, crying over the emotional moments. Finishing and delivering a gallery almost feels like letting go of something I’ve carried very close. It’s not a daily task for me, not a routine. It's special and emotional. You’ll probably never know how many hours go into your story - and that’s okay. Because the magic isn’t in the math, it’s all in the meaning.

Last, but not least:

You’ve got to let me in. I promise I’ll meet you there. With honesty and a heart that sees you.

You can’t hide behind what you think your wedding “should” look like. You can’t stiffen up because you're worried about what the photos might show. You can’t put it all on your partner while you stay emotionally distant.

You both need to care. You both need to show up.

When you trust me - really trust me - I’ll give you something honest and full of soul.

If this feels right,

REACH OUT